In today’s democratized media world, small businesses have more opportunity than ever to steal market-share from industry giants. With the proliferation of digital technology, we’ve now opened up the market to millions of tiny global competitors. If you are hand-making artisan wallets in Vancouver and selling them online, you’re also competing with the hundreds, if not thousands of artisan wallet-makers from 30+ countries on sites like Etsy and Ebay. Global competition has now become local competition.
Gmail is making it easier to unsubscribe to newsletters by scraping code within promotional emails and putting a button near the sender’s name. You might think that’s a bad thing for marketers like us, but it’s actually way effing better.
My French buddy just posted this on Facebook. It kills me that the outdated vilification of CEOs is still going strong in France. It was one of the biggest culture shocks I experienced when I was living there.
They demonize people who have worked hard and created jobs. Obviously some are pricks, but many are outstanding, hardworking people. France needs to change this dated mentality of vilifying CEOs and realize that without driven people, there will not be any economic comeback for the French. It’s quite heartbreaking to tell you the truth.
The government’s generosity to the people is singlehandedly crutching their system. Did you know that you can sign up for up to $300 in rent subsidies per month? Doesn’t matter if you’re an immigrant, student, tourist, local, President of Kenya, whatever. They’re giving free money away, no wonder they’re tanking and everyone’s bitching about it. They bit the hand that feeds, and now it’s backfiring right in their face.
I’m hoping things turn around sooner rather than later… I don’t want to see my fellow countrymen suffer any longer.
The BrandDigital Fluency is a group of young entrepreneurial marketers and creatives that believe in closing the gap between small businesses and new digital standards. After working together for over 3 years, we have now streamlined our operations. Some of my responsibilities include: branding, strategy, web design, and media production.
Varion Capital was a startup equipment leasing service owned by my employer, Credicor Financial. Varion was in dire need of brand awareness. With minimal to spend on marketing, I had to make a splash that would stick. Varion’s target market consisted of 20-70 year-old males, mainly in trades.