Opticentre, a new retail eyewear boutique on Hastings in Burnaby, need a clean and simple logo for their launch.
After looking around for inspiration, it became clear: use the eye charts!

 

eyechart

 

I went through multiple concepts, but the simplicity and cleanliness of the following concept won the client over instantly.

OC-Branding

Opticentre-Store

 

As Opticentre grew bigger and bigger, we we’re approached to make a new website.
We wanted to make a clean, straight-forward site that would really promote the product selection. You can check out the website here.

 

OC-NewSiteLaunch

 

In celebration of Opticentre’s 1st year anniversary, they gave away free glasses for anyone who brings in a complete prescription. The line up ended up being around the block, with people waiting up to 5 hours to get their glasses. Check out the aftervideo I shot and edited below.

 

I continue to develop the Opticentre brand and website on a weekly basis, check back soon for more!

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