Opticentre, a new retail eyewear boutique on Hastings in Burnaby, need a clean and simple logo for their launch.
After looking around for inspiration, it became clear: use the eye charts!




I went through multiple concepts, but the simplicity and cleanliness of the following concept won the client over instantly.




As Opticentre grew bigger and bigger, we we’re approached to make a new website.
We wanted to make a clean, straight-forward site that would really promote the product selection. You can check out the website here.




In celebration of Opticentre’s 1st year anniversary, they gave away free glasses for anyone who brings in a complete prescription. The line up ended up being around the block, with people waiting up to 5 hours to get their glasses. Check out the aftervideo I shot and edited below.


I continue to develop the Opticentre brand and website on a weekly basis, check back soon for more!

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