Varion Capital: 2010
Varion Capital, a subsidiary of Credicor Financial, was a startup equipment leasing service. Like any startup, it needed some eye-catching branding and marketing to gain initial traction. My work for Varion encompassed nearly all aspects of marketing; from strategy to sponsorships, media buying to web design.
Varion’s biggest marketing piece was the Varion Pond Hockey Classic. We wanted to get brand awareness through experiential, emotional, PR and sponsored content. Check out the case study here.